广告一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注意，诱导，传播。下面是小编带来，欢迎阅读!
百事可乐的英文广告词
Pepsi, a new generation of choices. Pepsi,
"Pepsi, right taste." - Pepsi
"Live demon up, you are in the Pepsi era." - Pepsi
"Pepsi taste better than the other fresh." - Pepsi
Pepsi impeccable. 12 ounces full, can be really much. - PepsiCo 5 cents to buy things twice, Pepsi is your drink. - PepsiCo "We all know, some things are good do not have to change it." -Pepsi
For those who think young people. "- Pepsi
"Beautiful Pepsi Time". - Pepsi
"Awake, you belong to the generation of Pepsi." - Pepsi
"Rise up, you are a new generation of Pepsi a lively." - Pepsi
Pepsi, for the sake of thinking young people forever. Pepsi advertising.
百事可乐的经典广告词
Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's
Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCowebsite.
Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
The word Pepsi comes from the Greek word "Hope" πέψη, which is a medical term, describing the food dissolving process within one's
stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.
Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in itbecause it was a carbonated drink.
It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile racepioneer Barney Oldfield endorsed Pepsi-Cola in
newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".
In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by
speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the
Pepsi trademark.Eight years later, the company went
bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought toreplace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .
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百事可乐英文广告
The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager tounlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.
Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young peoplethe most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, beganto launch a series of young people think that the most cool star for the image of the spokesperson of the ad.
In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to doits image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their ownadvertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsi these two dynamic slogan quickly won the recognition of young people.Pepsiwith the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsimost young people like to use the characteristics of football, deliberately launched the Pepsi football star.
A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, goodadvertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of thegoods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it'sadvertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is abright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching,people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.
